Detailed Comparison Between Magento VS Shopify VS Custom-Built Ecommerce Website


Whenever we think of an online store, many merchants are not aware of where to start and how to proceed further. We can’t deny the fact that it is quite difficult to go through the complete procedure in understanding all the cms and pick the one which is right for you! There are many reasons why online shopping is flourishing and you should also start with this term. 

It’s a difficult decision to make because there are so many CMSs to pick from and so many characteristics to consider. You’re even more perplexed when a custom eCommerce platform with a slew of capabilities appears on the horizon. 

Shopify and Magento have gone through a lot of changes and introduced some intriguing developments in recent years to become one of the most widely used platforms on the market. Many enterprise software development companies are also helping business leaders with eCommerce websites.

We can’t deny the fact that in an eCommerce development business, merchants frequently encounter customers that are unsure which of these top eCommerce platforms to choose. Shopify is a user-friendly and well-managed platform, but what happens when you need to expand? The sophisticated architecture of Magento makes developing a website difficult and time-consuming, yet it is fully scalable and customizable.

We understand how badly you are caught in the dilemma but to help you here we have come forward with the detailed version between the top three CMS. Yes, we are talking about Magento, Shopify, and Custom-Built eCommerce. However, we’re here to make your decision-making process easier.

Let’s Begin with Magento first!

What Is Magento?

Magento is an open-source eCommerce platform that allows business owners to customize a shopping cart system as well as flexibility over the appearance, content, and functioning of their online store. Magento’s marketing, SEO, and catalog management features are all extremely robust ways to enhance the appearance of your online store. 

What is Shopify? 

Shopify is a cyclical subscription-based cloud-based platform that provides small business owners with access to an admin panel where they can enter online shop data, add products, and process orders. A Shopify subscription also offers secure, dependable website hosting to its users. 

What Is Custom Website Development?

Custom web development entails the creation of a business-specific website. You can engage a website development company to create a custom website to meet your specific needs. A personalized website, as opposed to using a pre-built template, is made exclusively for you.

The power of custom website development will help you to convert your online store with better leads. It’s what permits the site to load correctly for every single visitor. It doesn’t matter what sort of system or browser they’re using. Handling online e-commerce transactions, collect leads, and download digital documents, and so on can be done within a custom website development. In other words, it’s not something you should overlook when looking for a web design partner.

Here’s The Detailed Comparison Between Shopify, Magento, and Custom-Built ECommerce Website:

In Terms Of User-Friendly


It is undeniable that building a brand using Shopify is far more straightforward than starting from scratch. It’s designed for everyone, from seasoned online store or yoga shopping experience or no matter whether you are newcomers. In just a few minutes, you can create a fully functional online store without any prior knowledge of website construction. Once you’ve entered your email address, an account password, and store name, Shopify will send you an initial configuration.

Custom Built Ecommerce Website

If you want to have your own online store with a self-hosted option, you’ll need a dedicated software development team, hosting, and domain suppliers. The most important thing to remember is that designing a custom website demands coding expertise and experience. You can also choose outsourcing firms or ecommerce software solutions with years of experience in the e-commerce industry. Your team members know how to help you set up your website. If you wish to run your own store, you should also think about using a content management system (CMS) to manage your blog and website.


Magento is the greatest CMS platform when it comes to optimizing your website for search engines (SEO). Magento eCommerce Development includes SEO features including sitemaps (HTML and XML), URL rewrites, metadata, and more to help you rank higher in the SERPs. Not only this, you would also get out-of-the-box solutions that you won’t find on other platforms are also included in Magento Development Company. Magento outperforms the competition with the highest grades and ranks first, according to a study that evaluates the SEO properties of other significant eCommerce systems and assigns ratings.

In Terms Of Third-Party Integration


Online store merchants or business owners can now purchase extensions and plugins through the Shopify App Store. This platform now has approximately 5000 apps accessible, including third-party apps. Shopify also owns a lot of third-party apps that help with marketing, SEO, inventory management, and other things. There are chances that your company may now develop a fully functional website using such programs. But the Shopify apps help the extension of functionality such as shipping, accounting, and other similar functions. As a result, Shopify is a one-stop-shop for businesses looking for a variety of eCommerce choices.

Custom-Built Ecommerce Website 

When you have your own unique website, the entire situation or we can say requirements are different. You’ll need to do a lot of research, spend a lot of time investigating, and spend a lot of money to locate the ideal plugin for your website. Keep in mind that those plugins/extensions were developed by hundreds of different developers from all over the world. As a result, you can’t count on your plugins/extensions to work as expected. However, it is also important to stay aware of what you add to your website to avoid glitches and bad performance.


When using Magento, integrating with third-party applications is simple. This system also includes Google tools like Google Analytics, Google Checkout, and Google Base, which assist businesses to improve the accuracy of their websites.

In Terms Of Security


When you pick a hosted platform like Shopify, you can rest easy knowing that you won’t have to worry about suspects, bugs, or any intruder’s actions. You won’t have to do anything because Shopify will handle all security-related tasks behind the scenes. This platform offers free SSL registration as well as automatic updates to all online retailers.

Custom-Built Ecommerce Website 

In order to set up their security background in custom-built eCommerce, users will have to pay a price. Furthermore, the process may be annoying if anonymous flaws are discovered. This could result in a variety of inconsistencies in the procedure.


Magento creates a security center to provide users with up-to-date personal information, security patches, security updates, and best practices, as well as quick support when needed. The reason for this is because Magento includes a variety of built-in features that may be used without the necessity of additional extensions. Magento delivers a fantastic security solution that satisfies business objectives while also safeguarding websites against internet attacks, hacking, and other risks.

In Term Of Payment gateways


There are around 70 alternative payment gateways that can be used. PayPal, AliPay Global, SagePay,  Authorize.Net, and, of course, Shopify Payments are among the most popular. If you want, you can easily connect Shopify with any of these third-party payment gateways, you should be aware that Shopify charges a fee for each transaction (0.5 percent to 2 percent on each sale). 

Custom-Built eCommerce Website

In terms of the custom-built eCommerce website, it depends on the business leaders. Merchants can take payment gateways according to their requirements. 


Magento has a smaller number of payment gateway integrations than Shopify. However, third-party gateways can be used to implement it. PayPal,, Amazon Payments, Realex Payments, Braintree, Worldpay, and Stripe are the most well-known names on the list.

Final Words

We have shared a detailed comparison between these CMS. Yet, the decision is yours! Make sure to consult with someone who is well-versed with the IT Professional services. Make sure to choose wisely as your online store will represent your brand.

Author’s Bio:

Alicia works with the editorial team of A3logics, a leading company offering IT professional Services. Exploring the latest technologies, reading about them, and writing her views have always been her passion. She seeks new opportunities to express her opinions, explore technological advancements, and document the details. You can always find her enjoying books or articles about varied topics or jotting down her ideas in a notebook.