Why Companies Turn to Digital Marketing to Survive COVID-19


Coronavirus has had an unprecedented effect on businesses all over the world. Never has so much changed over a short space of time. Most companies are struggling to survive, especially those that had not given heed to an online presence.

In a world where everyone is required to social distance Marketing and stay at home, businesses like Amazon and other delivery type businesses reap it big.

 It’s no secret Amazon founder Jeff Bezos is one of the richest men on the planet.

However, his wealth has just increased even further during the pandemic. That’s because Amazon went digital long ago.

That’s why it’s imperative that if businesses survive, they learn to navigate the digital waters.

The new normal requires people to stay in their homes; therefore, the internet has never been more critical.

There are several reasons why both small and large companies should turn to digital marketing to survive.

  1. Everyone is Home and Spending Most of their time Online

Thanks to government curfews and directives to stay home, most people are passing away their time online. That’s why a business should consider going online. There’s too much untapped potential online

2.Reduction in Running Costs

When you go online, although you will spend more to deliver products, it is still more cost-effective in the long run. You don’t have to rent a lot of space to start your online business.


Digital marketing enables both large and small businesses to be as flexible as possible. If it’s a small business, you can live and work from anywhere.

4.Globalization of your Business

The internet has made the world a global village. It has infiltrated virtually every part of the world. Therefore, what better way to market your products on a worldwide scale than on the internet?

  1. Increased Credibility

With a website, you can get reviews or post case studies that further boost your credibility. Especially with the current times, most customers are looking for brands they can trust. Why not be that business by having an online presence?

6.Around the Clock Availability

A few businesses, such as fast-food joints, manage the 24-hour operation. However, not all companies can do that. With digital marketing, it is possible to maintain around the clock operation.

 Thanks to the many benefits accruing to businesses that decide to go online, most companies (especially small companies) now can survive this crisis.